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Category
Consumer - Immersive / Commercial / Private / Other
Annual ID
RE16016M
About the Work
Siemens is one of the market leaders for home connectivity of home appliances and sensor technologies. Challenge: to create a brand film that reflects this fascinating innovative power. An interactive installation was created, inspired by the products’ design and technology. The focus is on man wandering through a number of continuously changing worlds with which they interact in real-time. 12 projectors, 15 workstations and 10 infrared cameras bring the special created stage to life. Several interactive living environments (derived out of the brand world) are activated by the movement in space itself. Thanks to a sophisticated tracking-process the pictures are aligned perfectly with the perspective of the viewer. Architecture, technology and design merge into a touchable whole. At exhibitions and events the installation can be experienced live, or discovered online. The intense brand experience visualizes the brands claim „Siemens. The future moving in.“ in a unique way.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Heimat / Hamburg
Production Company
Giraffentoast Design / Berlin
Artifical Rome / Berlin
Art Director
Dominik Geiger
Chief Creative Officer
Mathias Stiller
Creative Director
Patrick de Jong
Phillip Braun
Writer
Heiko Meyer
Agency Producer
Nina-Sophie Scheller
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