The One Show
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Category
Innovation - Use of Technology / Use of Technology
Annual ID
RE16008S
About the Work
Drunk driving continues to be a major issue across the globe. This is especially true at night, when alcohol-related accidents increase by 350%. But what if we could find a simple way to stop intoxicated people in their tracks by giving them a safer alternative? Uber provides a safe, reliable option to get home after a night of drinking. We wanted to illustrate this safe alternative directly to Uber’s core mid-20 millennial target as they were leaving bars and nightclubs intoxicated. So, we introduced Uber Safe, a breathalyzer kiosk that brings the Uber app into a physical street installation, with a twist on the app’s usual delivery.
2016 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Rethink / Toronto
Production Company
Someplace Nice / Toronto
Eightlines / Toronto
Stacklab / Toronto
Rooster / Toronto
Fort York VFX / Toronto
Keen Music / Toronto
Art Director
Simon Au
Creative Director
Aaron Starkman
Dre Labre
Chris Staples
Ian Grais
Sound Designer
Cat Calinescu
Andrew McCready
Matt Redman
Writer
Francesco Grandi
Agency Producer
Vanessa Birze
Todd Harrison
Narine Artinian
Creative Team
Alex Fleming
Jeff Forest
Brent Marshall
Sean McBride
Estelle Weir
Taryn Mueller
Joey Whitelaw
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