The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID
SM16021M
About the Work
Each year Gatorade crowns the champions of the Super Bowl with the iconic Gatorade dunk — the ultimate symbol of victory viewed by millions, but only experienced by a few. This year we not only wanted to let every fan see the dunk, but experience it themselves. So we created an augmented reality experience that leveraged the native “lens” functionality and facial recognition of Snapchat. Without any media support, the Snapchat Gatorade dunk went live the day of the Super Bowl and quickly spread across all social channels. It was most viewed ad of the Super Bowl and it never even appeared on TV. • 165,339,701 Total Views • 15,648,278 Unique Swipes • 29.91 Seconds Per Use • 33,000 Tweets
2016 Awards
Total Points: 5
Merit
Credits
Agency
VML / Kansas City
Gatorade / Chicago
OMD / USA
Snapchat / Venice
Art Director
Jeff Schroer
Austin DeJonge
Chief Creative Officer
Debbi Vandeven
Creative Director
Derek Clark
Glen Scott
Nick Allegri
Mark Philip
Executive Creative Director
John Godsey
Tony Snethen
Social Media Manager
Kyle Rogers
Charles Gooch
Creative Team
Stephanie DeCelles
Maggie Glenski
Deena Fierstein
Nathan Mosack
Brandon Saranik
Laura Nosbisch
Susanna Earnest
Morgan Flatley
Kenny Mitchell
Jeff Miller
Emily Morrison Krall
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