The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer - Branded Social Post / Branded Social Post
Annual ID
SM16023M
About the Work
The Kick-Bag Journey is an advertising campaign for a new American Tourister luggage called Vivolite. This new product is produced with Presspro™ Technology, making it the first kind of Polypropylene luggage with lighter and tougher shell. We wanted to tell the consumers how tough this Vivolite is. So, instead of telling them, we made them experience the toughness of the luggage by themselves. We let one single Vivolite luggage takes its journey to over 70 cities around Thailand for real consumers to try kicking the bag and see if anyone could destroy it. Interests consumers can also register for a chance to participate via website and Vivolite will make a journey to your doorstep.
2016 Awards
Total Points: 5
Merit
Credits
Digital Agency
Cj Worx / Bangkok
PR / Marketing Agency
Spore / Bangkok
Production Company
Kratai Tuentua / BANGKOK
Chief Creative Officer
Saharath Sawadatikom
Creative Director
Kavin Sitsayanaren
Director
Phicheitpong Tharathep
Editor
Wisarut Deelorm
Agency Producer
Kamonluck Mungwattana
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