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2016 One Show - Social Media

The Kick-Bag Journey

Agency CJ WORX / BANGKOK

Client Samsonite (Thailand)
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Annual ID

SM16023M

About the Work

The Kick-Bag Journey is an advertising campaign for a new American Tourister luggage called Vivolite. This new product is produced with Presspro™ Technology, making it the first kind of Polypropylene luggage with lighter and tougher shell. We wanted to tell the consumers how tough this Vivolite is. So, instead of telling them, we made them experience the toughness of the luggage by themselves. We let one single Vivolite luggage takes its journey to over 70 cities around Thailand for real consumers to try kicking the bag and see if anyone could destroy it. Interests consumers can also register for a chance to participate via website and Vivolite will make a journey to your doorstep.