The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID
SM16007G
About the Work
In summer 2015, Universal Pictures partnered with Beats to promote Straight Outta Compton, a biopic of Dr. Dre. To connect Beats to the film and celebrate every hometown as a state of mind that shapes identity and art, we launched StraightOuttaSomewhere.com. With its simple UX, visitors could create custom memes to rep their own origins. Artists and athletes from Compton inaugurated the campaign. Other celebrities joined in without any endorsement money. Results: Within 24 hours, #1 trending topic on Twitter, Instagram, and Facebook 10.8M visits 6.8M unique visitors 7.9M downloads 686K shares from site 263K Instagram posts 314K Twitter posts
2016 Awards
Total Points: 25
Gold Pencil
Credits
Agency
R/GA's Hustle / Los Angeles
Beats By Dr. Dre / Los Angeles
Art Director
Ami Lewis
Creative Director
Will Esparza
Zach Hilder
Jason White
Daniel Ilic
Executive Creative Director
Omar Johnson
Photographer
Jonathan Mannion
Producer
Tracy Moore
Social Media Manager
Stephanie Young
Earl Hwang
Devon Rosenberry
Writer
Lesley Bea
Agency Producer
Shane Chastang
Mark Demyanovich
Content Strategist
Poppy Thorpe
Kelsey Harmon
Matt Fox
Amy Jost
Lydia Kim
Nick Drabicky
Price Glomski
Natalee Cecil Geldert
Creative Team
Daryl Butler
John Solomon
Ed Alexander
Kristen Frasier
Jeramie Hopson
Peter Yoon
Jonathan Taylor
Universal .
Interscope .
Related Awards
