The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Non-Profit - Branded Social Post / Branded Social Post
Annual ID
SM16013B
About the Work
Despite being a 3000 year old civilization, there exists a peculiar taboo in Egypt, where men never disclose their mother’s names in public, fearing they could be shamed or ridiculed. So much so, that mother’s names are forgotten over time, and they are only referred to as ‘the mother of her eldest son.’ To have someone take your name away from you, no less your own son, stands against gender equality and human rights in a modern and progressive society. Starting Mother’s Day, UN Women wanted men across Egypt, to ‘Give mom back her name’. We went down the streets of Cairo and asked men one simple question - ‘What is your mother’s name? We took our findings and launched a film on social media with the hashtag #MyMothersNameIs, to begin an initiative for the men of Egypt starting Mother’s Day, to ‘Give mom back her name’.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Impact BBDO / Dubai
Production Company
Bigfoot / Cairo
Art Director
Maged Nassar
Tameem Younes
Designer
Mohamed Said
Director
Maged Nassar
Tameem Younes
Executive Creative Director
Fadi Yaish
Writer
Aunindo Sen
Mohammad Nada
Related Awards
