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2016 One Show - Social Media

Nicebot

Agency Deutsch / New York

Client Champions Against Bullying
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Annual ID

SM16044M

About the Work

Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful is posted on Twitter every 60 seconds. So we built the NiceBot – a Twitter spambot that will eventually tweet one nice message to every single user on Twitter. All 300 million of them. The NiceBot is the first-ever use of spam for good. As such, Champions Against Bullying became the first organization that Twitter has allowed to use unsolicited automation to reach people. We’re going to make the Internet a nice place. One tweet at a time. In addition to living on Twitter, we 3D printed physical NiceBots and sent them to celebrity influencers who have taken a stand against bullying. Each NiceBot is powered by a Raspberry Pi and 4G enabled, and displays all of the nice tweets as they go out in real time.