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Category
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID
SM16057M
About the Work
#EndangeredEmoji is a first of its kind Twitter-based fundraising campaign launched by WWF and operated entirely through its twitter page. Its objective is to help raise awareness of endangered species around the world, amongst the next generation of donators. The campaign associates 17 endangered animals with 17 official animal emoji, and encourages people to use them in their tweets. Every time a user tweets one of the animal emoji, it automatically translates into an optional micro-donation of 10p / 10c that goes towards protecting the animals in the real world. Nothing has to be downloaded for users to participate, meaning that anyone can join in and help support WWF.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Wieden+Kennedy / London
Design Firm
Grotesk Studio / London
Brains & Hunch / London
Digital Agency
Cohaesus / London
Executive Creative Director
Tony Davidson
Iain Tait
Social Media Manager
Andrew Bevan
Agency Producer
Danielle Stewart
Jo Charlesworth
Tom Dean
Creative Team
Jason Scott
Joris Philippart
Helen Foulder
Beth Bentley
Matt Shaw
Katie Savelli
Technical Producer
Jim Hunt
Dom Felton
Matthew Meckes
Matthew Fowles
Marfat Abdullahi
Shehzad Azram
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