The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID
SM16052M
About the Work
All spray paint brands talk about one thing: protection. But the Krylon team set out to prove a new feature: that spray paint can turn worthless yard sale junk into valuable treasures. We traveled the world’s longest yard sale-- 690 miles across six states-- transforming 127 objects with Krylon spray paint. Afterwards, we sold every single object on Pinterest in the first ever Pinterest yard sale. We priced every item for at least double what we paid, utilizing the platform’s new buyable pin feature. In the end, Krylon gained $2.7m in earned media and 400% more Pinterest followers. We think it’s safe to say we came, we sprayed, we conquered.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Deutsch / New York
Art Director
Erika Kohnen
Chief Creative Officer
Kerry Keenan
Pete Favat
Creative Director
Sam Shepherd
Frank Cartagena
Creative Technologist
Winston Binch
Executive Creative Director
Menno Kluin
Matt McKay
Producer
Joe Calabrese
Andrea Curtin
Social Media Manager
Adrianne Benzion
Meghan McCormick
Writer
Lauren Cooper
Agency Producer
Becky Reithmayr
Alisyn Trani
Related Awards
