The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Mobile / Utility
Annual ID
UX16006G
About the Work
There's so much choice involved in buying cosmetics, people often stay with what they know. In this environment, we struggled to get people to try on our products. With Makeup Genius: - Consumers can try out the products they might not otherwise have tested or considered - It recreates a content and a relationship with the consumer that we have never had in the self-service world - It drives to purchase directly on the app Results - A technological / digital innovation which gives the brand a step ahead of its competitors - A huge image benefit for L'Oréal Paris being the first to offer such a useful and realistic service to consumers - Number of countries who adapted the app: 46 - Number of app downloads WorldWide: 14.3+ million - Cumulated number of looks tried WorldWide: 60+ million - Cumulated number of products tried WorldWide: 267+ million
2016 Awards
Total Points: 50
Best of Discipline Pencil
Credits
Agency
McCann / Paris
Production Company
Image Metrics / Las Vegas
My Studio Factory / Paris
Creative Director
Sylvain Merigeau
Executive Creative Director
Benjamin Foucaud
Product Manager
Martin Thibaud
Content Strategist
Philippe Santini
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