The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer - Mobile / Utility
Annual ID
UX16007B
About the Work
Shakespeare is mandatory for all schoolchildren from age 11. But many teenagers find studying Shakespeare “too hard” “boring” or “irrelevant” - at an age when they’re at the greatest risk of rejecting his work for life The Royal Shakespeare Company and Samsung worked together to create RE:Shakespeare, a free Android app that helps teenagers learn about Shakespeare through play, practice and performing for real. By working through a series of immersive 360 and interactive challenges, hosted by celebrity influencers and performance experts, young people are transformed from passive readers to active co-owners and doers, engaging with Shakespeare via the digital channels they live and breathe. The RE:Shakespeare app has been utilised by RSC practitioners and is incorporated in the company’s education outreach programme, reaching 1,200 schools, 2,000 teachers and over 530,000 young people a year. It is also available free to anyone interested in Shakespeare’s work via Google Play.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Cheil Worldwide, / London
Production Company
UNIT9 / London
Chief Creative Officer
Malcolm Poynton
Creative Director
Mark Fretten
Rob Perham
Laura Cortes
Designer
Andy Day
Director
Anrick Bregman
Executive Creative Director
Tom Evans
Producer
Oliver Wright
Marc D'Souza
User Experience Designer
Quentin Gauvrit
Creative Team
Anstice Murray
Jonathon Wicks
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