The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Intellectual Property

Change Please

Agency FCB Inferno / London

Client Change Please and the Big Issue
BACK TO RESULTS

Annual ID

OS_IP17001G

About the Work

Homelessness in the UK has reached record levels. Efforts to address this are floundering. An advertising campaign wouldn’t be enough; we needed to create something that would make a real difference. We noticed commuters walking past the homeless everyday and buying coffee. We thought, why not give the homeless the tools to disrupt this journey. So we launched Change Please, a self-sustaining coffee business staffed by the homeless to help the homeless, with state of the art coffee carts selling great coffee. The cart’s branding & cups subtly delivered the social purpose alongside coffee quality messages. The carts rebuilt people’s confidence & got them back into society. In eleven months we’ve sold 250,000 coffees from 8 locations. The launch reached an audience of over 600million & the BBC made a documentary about the programme. “It’s a glimmer of hope to me…a stepping stone out of the darkness” Liam, Barista