The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Physical Product
Annual ID
OS_IP17014M
About the Work
BACKGROUND: Up to 80% of all new mums suffer from the baby blues—with mood swings, anxiety and isolation all too common. INSIGHT: Thankfully, leading psychologists agree that with the right love and support in the first few weeks, most cases are short-lived. IDEA: We designed NAPPY NOTES—an innovation to help new mums beat the baby blues. Since ‘love and support’ are crucial at this early stage, we redesigned our smallest-sized nappies for newborns. Leveraging standard ‘wetness indicator’ technology, we embedded simple messages that appear when the nappy gets wet—loving messages of encouragement, each coming from the best person to give mummy a boost…her baby.
2017 Awards
Total Points: 5
Merit
Credits
Related Awards
