The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Print / Flat & Dimensional
Annual ID
OS_DI17054M
About the Work
These are stamped envelopes with no address that were successfully sent through the mail to Postmasters in Africa. Some African nations do not have reliable systems of addressing so people use maps, descriptions and even phone numbers to get a letter to its destination. What3words has a high tech solution for them but needed to explain it in a low tech letter. We created a campaign using maps and directions on envelopes to send the letters to the Postmasters. It successfully brought to life the problem and started conversations with 8 African national postal systems, with one signing an annual contract.
2017 Awards
Total Points: 5
Merit
Credits
Agency
OgilvyOne / London
Chief Creative Officer
Emma de la Fosse
Charlie Wilson
Creative Director
Emma de la Fosse
Charlie Wilson
Designer
Hiten Bhatt
Illustrator
David Doran
Product Manager
Justin Cairns
Janet Berry
Related Awards
