The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Self-Promotion
Annual ID
OS_DI17108M
About the Work
For 30 years, industry charity NABS has provided essential services to help advertising professionals suffering from mental health issues, experiencing prolonged unemployment, or living with critical illnesses. The problem was, the advertising industry didn't seem to care. So, we created something they would care about. We launched "IT RAN Magazine". The first magazine filled with 100% ads. No content. Just a place for ads that you want to run. And for whatever reason haven't been able to. Once to the site however, it was revealed to be actually be a fundraising initiative for NABS. The parody magazine sold out in weeks and was shipped to ad agencies across the country. Acting as a Trojan horse for a charity that had lost relevance and understanding from the very industry it supports. And creating an entirely new revenue stream for NABS in the process.
2017 Awards
Total Points: 5
Merit
Credits
Agency
LG2 / Toronto
Art Director
Spencer Dingle
Chris Walker
Creative Director
Chris Hirsch
Nellie Kim
Director
Matt Atkinson
Editor
Griff Henderson
Producer
sumit ajwani
Writer
Jordan Hamer
Pete MacInnis
Music / Sound
Vapor Music
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