The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Innovation in Direct
Annual ID
OS_DI17136M
About the Work
Australia is a unique destination with breathtaking landscapes and appeals to all tourists. Australia attracts over 8 million visitors per year. Japan has been a significant contributor to the tourists arrivals in Australia, the numbers peaked in 1997 and had been declining until late 2015. We developed a creative solution to reinvigorate the numbers to Australia. The campaign was called GIGA Selfie, the “world’s biggest selfie”. The campaign was the first of its kind that combined the vast landscape along with the visitors smiles in one giant selfie.
2017 Awards
Total Points: 5
Merit
Credits
Agency
TBWA\HAKUHODO Inc. / TOKYO
Production Company
AOI Pro. Inc. / Tokyo
AID-DCC / Osaka
Art Director
Yoshihiro Kono
Chief Creative Officer
Kazoo Sato
Creative Director
Satoshi Chikayama
Designer
Yuri Morimoto
Director
Takayuki Niwa
Producer
Keisuke Mizusako
Yusuke Yamanaka
Product Manager
Ryo Tsuchiya
Ryohei Kumamoto
Programmer
Jun Takashima
Yoshiaki Kajiyashiki
Agency Producer
Hirotaka Fukatsu
Ichiro Tezeni
Hiroyuki Tanaka
Cinematographer
Naoto Somese
Creative Team
Kazuaki Kuribayashi
Technical Producer
Jun Tokunaga
Masashi Oohashi
Related Awards
