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Category
Broadcast / Any Length - Single
Annual ID
OS_RA17028M
About the Work
Objective. How can we promote the Automatic Pedestrian Monitoring System from Volkswagen on the radio in a surprising way? Concept. In our radio spot ‘Cologne’ we tell the story of two people moving along the same street. A ‘hardcore vegan’ walking on the sidewalk. And a ‘BBQ world champion’ driving in his car. With every sentence, we notice that these two people should better never meet. At the end of the story, the vegan inattentively steps on to the street and the BBQ guy as the equally distracted driver hurtles towards him, we dissolve to: Thanks to the Pedestrian Monitoring System these two people will never meet. Fortunately.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Grabarz & Partner / Hamburg
Production Company
Studio Funk Hamburg GmbH & Co KG / Hamburg
Chief Creative Officer
Ralf Heuel
Creative Director
Florian Kitzing
Norman Scholl
Sound Designer
Torsten Hennings
Creative Team
Norman Scholl
Angela Jäger
Jennifer Allgeyer
Michael Güntner
Carsten Berlin
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