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Category
Broadcast / Any Length - Campaign
Annual ID
OS_RA17003S
About the Work
Objective. How can we promote the Automatic Pedestrian Monitoring System from Volkswagen on the radio in a surprising way? Concept. Each of our spots tells the story of two people moving along the same street. One of them is a pedestrian. The other one is driving in their car. With every sentence we notice that both peoples’ characters are completely different and that they should better never meet. At the end of the story, the pedestrian inattentively steps on to the street and the driver as the equally distracted driver hurtles towards him, we dissolve to: Thanks to the Pedestrian Monitoring System these two people will never meet. Fortunately.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Grabarz & Partner / Hamburg
Production Company
Studio Funk Hamburg GmbH & Co KG / Hamburg
Chief Creative Officer
Ralf Heuel
Creative Director
Florian Kitzing
Norman Scholl
Sound Designer
Torsten Hennings
Creative Team
Norman Scholl
Angela Jäger
Jennifer Allgeyer
Michael Güntner
Carsten Berlin
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