The One Show
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Category
Online / Brand or Product Integration into Storyline
Annual ID
OS_RA17008S
About the Work
Narcos Season 2 opened with Pablo Escobar’s police pursuit. Back then, Pablo’s only way of communication was through radio, which was also the DEA’s best hope of tracking him. We recreated this chase on the radio waves by hijacking an hour of airtime from a Sao Paulo radio station and broadcasting what would have been an empty frequency from 1993, including Pablo’s conversations, interferences, Colombian songs, and sports commentary of the time. On the Narcos Facebook page, we started a live feed from an agent surveillance desk, inviting fans to tune in and join the hunt for the notorious drug lord.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Digital Agency
AKQA / Sao Paulo
Production Company
The Goodfellas / Sao Paulo
Capitão Foca / Sao Paulo
Media Company
VML / São Paulo
Art Director
Carina Caye
Dartagnan Zabala
Creative Director
Renato Zandoná
Director
Pablo Bardehle
Executive Creative Director
Diego Machado
Hugo Veiga
Sound Designer
Felipe Parra
Creative Team
Giulio Beloto
Ricardo Honegger
Daniele Wieczorek
Murilo Candelot
Marcus Veneroso
Stella Carra
Matheus Machado
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