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2017 One Show - Radio

Election FM

Agency Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco

Client Rock the Vote
BACK TO RESULTS

Annual ID

OS_RA17040M

About the Work

The majority of America’s youth don’t vote. And incentivizing them to do so is illegal in presidential elections. So how did we drive them to the polls without breaking the law? By creating the music industry’s first-ever geo-located songs. Introducing Election FM, a music site that launched never-before-heard songs from several artists. But it worked only if you were near a polling station. On Election Day. To listen, users visited ElectionFM.com and entered their addresses. Using their phones’ GPS, they were guided to their assigned polling stations. Once they got within 300 feet, the music was automatically unlocked to stream on their phones. As long as they stayed at the polls, they could keep listening. The exclusive music turned polling stations into a network of radio stations, sparking a one-day music festival at 100,000 locations. Rock the Vote reported a 5 percent youth-voter increase in 2016.