The One Show
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A Kauri Cries
Agency Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Category
Innovation in Radio
Annual ID
OS_RA17023S
About the Work
THE PROBLEM: The mighty kauri trees of New Zealand face extinction. Kauri dieback disease, an infectious soil-borne organism that hitches a lift on the shoes of bushwalkers is killing these native giants at a rapid rate. But they're dying silently, which means the epidemic is easily overlooked. THE BRIEF: To raise awareness around the devastation dieback disease is having on the kauri population, and make it a more pressing issue in the public eye. THE SOLUTION: When a kauri becomes infected, it weeps gum from its trunk – this is the tree silently crying for help. We needed people to hear these cries, so we invented a way for the kauri to communicate their pain and peril. By collaborating with an Audio Digital Technician, we developed unique software that transposed the tears of a dying kauri into musical notation, which was performed by members of the Auckland Philharmonia Orchestra.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Ogilvy & Mather New Zealand / Auckland
Production Company
Thick as Thieves / Auckland
Liquid Studios / Auckland
Director
Joseph Griffen
Editor
Gonzalo Deza
Executive Creative Director
Regan Grafton
Producer
Janine Johnston
Nik Beachman
Writer
Guy Howlett
Agency Producer
Steen Bech
Creative Team
Liam Crerar
Tona Torres
Music / Sound
Ryan Dickinson
Peter van der Fluit
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