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Category
Architecture Enhancement
Annual ID
OS_RE17002S
About the Work
The Lunar Epic's footprint contains Nike's foremost running innovations. We launched it with an equally innovative footprint : The Unlimited Stadium. A full-sized LED running track that brings to life the saying that "An athlete's greatest competition will always be himself." Race—or pace—against an avatar of yourself as it runs your previous lap time and pace. It also contains a whole library of others avatars, from pacers, Nike athletes, national records, as well as training programs corresponding to the eight fundamental training runs. And the structure itself is built to make you better—it keeps track of your progress and gives lap-by-lap feedback, and contains an incline to challenge you at every round.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
BBH / Singapore
Party / NY
Jack Morton / Singapore
Digital Agency
BIRDMAN / Tokyo
Production Company
Edge of Light / Makati
Tower of Doom / Makati
Art Director
Matteo Catanese
Hisayoshi Hayashi
Chief Technology Officer
Qanta Shimizu
Creative Director
Aste Gutierrez
Creative Technologist
Zac Ong
Designer
Keita Ichiba
Ryotaro Nakano
Executive Creative Director
Masashi Kawamura
Scott McClelland
Photographer
Xander Angeles
Product Manager
Mandy Wang
Sachie Aihara
Writer
Aste Gutierrez
Agency Producer
Samantha Dalton
Lesley Chelvan
Digital Artist / Multimedia
Akane Inada
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