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2017 One Show - Responsive Environments

AMATEUR REPLAY

Agency Ogilvy & Mather / Singapore

Client ALLIANZ
BACK TO RESULTS

Annual ID

OS_RE17014M

About the Work

Football is a pretty big deal for Allianz, having sponsored some of the biggest teams and stadiums in the world. The task was to create an innovative solution that would elevate the brand’s reputation in the less talked-about world of amateur football and grow its overall brand equity in the world’s favourite sport. We created the Allianz Amateur Replay – the first ever replay for amateur footballers. It comprises twin cameras that constantly record the field, accelerometer-embedded sensors that are fitted onto nets, and a mobile web app for players to register on before the match. Every time a goal is scored, the sensor on the net detects unique motion and pings the corresponding camera to log the last 20 seconds of footage, which is sent directly to the registered players for them to share on social media. Spectators can also use the mobile web app to save match highlights.