The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
User Activation
Annual ID
OS_RE17013M
About the Work
We spoke with a generation of “tablet parents” from around MENA, they were torn between using tablets as a way to keep them occupied and a genuine concern for the health repercussions this could cause. Today, 1 in 10 children suffer from vision problems. Screens are an integral part of children’s lives. The problem is they hold the screen too close to their eyes. It’s a daily struggle for parents to change this behavior. We needed to make sure children watch responsibly. So, we created Samsung Safety Screen, an app that helps children hold the screen at an optimal distance from their eyes. The app operates in the background. It uses facial recognition technology to calculate the optimal distance. When the screen is too close to the child’s eyes, the app will block the screen. . It will only become unblocked when the child moves his face back to the
2017 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett / Dubai
Production Company
Clandestino / Beirut
The Goodfellas / Dubai
Art Director
Daniel Salles
Bruno Bomediano
Chief Creative Officer
Bechara Mouzannar
Creative Director
Daniel Salles
Bruno Bomediano
Saadi Alkouatli
Director
Henri Bassil
Editor
Dan Newton
Executive Creative Director
Andre Nassar
Illustrator
Magma Illustration
Producer
Shereen Mostafa
Ray Bakarat
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