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2017 One Show - Responsive Environments

The Soundlounge Poster

Agency BBDO GmbH / Duesseldorf

Client CraftWork - a brand of ad agencyservices GmbH
BACK TO RESULTS

Annual ID

OS_RE17011M

About the Work

Soundlounge was a unique event created to bring together professionals from the sound and advertising industries, in Düsseldorf – Germany’s advertising centre. Our brief was to promote it using a traditional medium – posters – to attract the B2B target audience, in a way that expressed the essence of the event. The posters also needed to create a bigger buzz, that would spread far beyond the initial audience. So, we created the first printed poster that reacts to sound. The posters were then placed in the reception areas of leading sound studios and production houses. They automatically caught people’s attention, inviting them to interact with the poster. Several of them made videos of their interactions and shared these on social media. Plus, the leading trade press named our campaign, Campaign of the Day, ensuring that everybody in the sound and advertising industry heard about our event.