The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
User Activation
Annual ID
OS_RE17015M
About the Work
Hū started with a simple question: What’s the most beautiful and artistic expression we can create using a single unmodified Galaxy S7 camera? The result was an immersive installation built into Samsung’s flagship store in New York’s Meatpacking District—a space designed for exploring the limits of technology. We partnered with photographer Carlos Serrao to develop a photo booth experience. Four single photographs transform each user’s movements into an abstract work of art. Users can share their portraits to social accounts, or send them to the big screens throughout the space. It’s a perfect balance of technology, creativity, and personality.
2017 Awards
Total Points: 5
Merit
Credits
Agency
R/GA / New York
Creative Director
Louis Marino
Trevor Eld
Designer
Kyungwan Kang
Executive Creative Director
Jay Zasa
Virgilio Santos
Photographer
Carlos Serrao
User Experience Designer
Eugene Ahn
Agency Producer
Helder Santo
Michael Levitz
Liz Watts
David Kilkenny
Marc Maleh
Creative Team
Thomas Darlow
Rene Van Wonderen
Jennifer Vano
Corey Lewis
Mark Lester
Product Architect
Kai Tier
Michael Piccuirro
Technical Producer
Ben Smyth
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