The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Use of Technology / Virtual Reality (VR)
Annual ID
OS_RE17017M
About the Work
IDEA DISCOVR THE WORLD ignites curiosity and introduces intense experiences: by empowering everybody to see and feel the diversity of our planet in only 80 seconds with all their senses. EXECUTION Three visitors at a time discovered the bursting colors at Holi festival in Rajasthan and the humidity of the Ekom Falls in the Cameroon jungle. They travelled from a windy monk ceremony at 3.500 meters height in Kashmir to the blazing heat of the Namib Desert. They felt the cold at a million of years old ice lagoon at Iceland and smelled an explosion of spices at the Gwangjang market in Seoul. We built an innovative VR booth that recreates the multisensory experience of each destination. Modules like a water dispenser, scent diffusor, 3D sound system, wind machine and heater are synchronized with the virtual journey to create the most immersive experience.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Cheil Germany / Schwalbach am Taunus
Production Company
MediaMonks / Amsterdam
Art Director
Rafael Cavalcanti
Chief Creative Officer
Roland Rudolf
Creative Director
Miriam Preissinger
Creative Technologist
Arno Klein
Designer
Michelle Condé
Jan Schwiersch
Director
Rogier Schalken
Executive Creative Director
Thomas Schroeder
Producer
Bernd Out
Programmer
Christoph Fischer
Christof Pohl
Writer
Annika D'Ambrogio
Agency Producer
Moritz Gillrath
Creative Team
Hong Seuk Lim
Sabrina Mueller
Valentina Zehe
Christiane Lobenstein
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