The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Responsive Environments

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Agency Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Client Google Arts & Culture

Category

Use of Technology / Virtual Reality (VR)

Annual ID

OS_RE17006G

About the Work

When Google Arts & Culture added Natural History to their online collection, we were tasked to create a way to encourage people to discover this world. We set out to reimagine what Natural History could be for the next generation - to go beyond archiving the past and use technology to bring it to life. Working with Natural History museums and paleontologists we created ‘Back to Life in Virtual Reality’. Two experiences where prehistoric beasts come back to life from museum fossils. These can be viewed anywhere using Google Cardboard, as well as in the museums themselves. People can come face to face with extinct animals - learn how they lived and see how our actions impact species today. Giving them a new way to experience the past, and motivating them to help preserve life on our planet for the future. 1.2 M people have tried the experiences to date.

2017 Awards

Total Points: 25

Gold Pencil

Credits

Agency

Google Creative Lab / London

PR / Marketing Agency

Partner museum UK: Natural History Museum / London
Partner museum DE: Museum für Naturkunde / Berlin

Production Company

Framestore / London
Grand Central Recording Studios / London

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