The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Craft / Storytelling
Annual ID
OS_RE17021M
About the Work
A reconstruction of Van Gogh’s famous bedroom occupies 1,092 sq.ft. at the Art Institute of Chicago and serves as a canvas for digital projections of artfully animated sketches, colorful brushstrokes, and quotes from Van Gogh’s personal journals and letters. We used rear projection for Inside the Bedroom, allowing visitors to get up close to the wall without casting shadows. Two interactive screens allow visitors to conduct a synchronized exploration of the paintings. Visitors can pinch, zoom, explore, and compare the three paintings freely or be guided by points of interest from the conservator’s work. With x-ray vision they can see the differences in style, texture, and technique that reveal the hidden methods of Van Gogh’s creative process.These immersive experiences help tell Van Gogh’s story in new ways, revealing the dreams and emotions of an accomplished artist and providing visitors with the power to investigate the Bedrooms like a conservator.
2017 Awards
Total Points: 5
Merit
Credits
Design Firm
Vinci Hamp Architects / Chicago
Digital Agency
Bluecadet / Philadelphia
Animator
Nick Greenawalt
Art Director
Aaron Richardson
Creative Director
Josh Goldblum
Brad Baer
Designer
Russell Edling
Executive Creative Director
Troy Lachance
Producer
Liz Russell
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