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2017 One Show - Responsive Environments

Magic Words - The Unwritten Stories

Agency AlmapBBDO / São Paulo

Client HP
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Annual ID

OS_RE17009S

About the Work

There are over 13 million illiterate in Brazil. These people have no way of passing their stories on to future generations. To help them to communicate better, HP developed an innovation using Google Speech API and printer Ink Advantage Ultra 4729’s technology: an APP that captures stories through speech, transforms it into text and prints it in real time. App in hands, we hit the road to capture unlettered fellows telling stories. And they made a book. It shows amazing places and people from the backlands and big cities of Brazil unfolding episodes of their lives while the technology works, like magic.