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Category
Innovation in Responsive Environments
Annual ID
OS_RE17026M
About the Work
Over 65% of Australia receives no mobile phone signal, making the outback one of the most dangerous mobile black-spots in the world. However while you might be far from a cell-phone tower in the outback, you’re never far from a LandCruiser. These vehicles outnumber cell-phone installations in Australia 30 to 1. There are over half a million of them in a country of just 24m people. So we turned Australia’s most popular 4x4s, Toyota LandCruisers, into a roving communications network, by creating a simple, inexpensive, signal-providing device with up to 25km range. Together these devices create a store-and-forward network of emergency signal that anyone can access using an ordinary mobile phone. The technology was engineered to use a unique combination of Wi-Fi, UHF and Delay-Tolerant-Networking (DTN) to turn vehicles into a communications network. LEN currently covers 50,000 km2 of remote South Australia with plans to further expand the network.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Saatchi & Saatchi / Sydney
Production Company
Flinders University / Adelaide
Creative Director
James Theophane
Designer
Pierre-Antoine Gilles
Jake Bruce
Executive Creative Director
Mike Spirkovski
Producer
Michael Demosthenous
Creative Team
V. Wassim Kanaan
Guy Hobbs
Product Architect
Dr Paul Gardner-Stephen
Technical Producer
Anna Warren
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