The One Show
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Category
Innovation in Responsive Environments
Annual ID
OS_RE17023M
About the Work
The Hindu newspaper wanted to awaken every citizen by demonstrating the two sides of Bangalore like never before. One city blessed by mother nature with a thousand lakes and evergreen gardens. The other cursed by the woes of human density in a concrete jungle. A portrait of human lust versus the landscape of natures love. The spirit of the city was ignited with a unique mobile code designed for two different videos to run parallel on the same interactive video platform, viewed by simply switching the orientation of your mobile screen, from landscape to portrait or vice versa, inviting every citizen to See the change or share the experience and be the change you want to see in your city :DIY. A newspaper had delivered an important wakeup call to every hand held device that Real Change is in your hands :DIY, generating millions of citizen activists and DIY communities.
2017 Awards
Total Points: 5
Merit
Credits
Agency
J. Walter Thompson / India
Art Director
Jayan Narayanan
Chief Creative Officer
Senthil Kumar
Creative Technologist
Ajay Bhaskar
Skanda Adiga
Executive Creative Director
Priya Shivakumar
Writer
Senthil Kumar
Content Strategist
Milind Pawar
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