The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Responsive Environments

The Institute Presents: Neurosociety / Media Design and Production

Agency Unified Field, Interactive / New York + PACE Art + Technology / Menlo Park + Todomundo!

Client Todomundo!

Category

Innovation in Responsive Environments

Annual ID

OS_RE17027M

About the Work

The Institute Presents: Neurosociety translates neuroscientific experiments into an immersive, participatory theatrical performance for a wide public. Unified Field collaborated closely with David Byrne, Mala Gaonkar and the Todomundo! team to create technology that enables intensive audience participation in neuroscientific experiments and performance. The programs and systems we designed and built minimize technology’s presence and yield a magical theatrical experience. Unified Field focused on Acts I and II. Act I playfully demonstrating how our biases affect our moral behavior. Act II reveals how our preconceived ideas impact our decisions. Participants’ responses are immediately registered and reflected back to the group, sparking engaging discussions. Participants also see how their responses measure up against all answers logged over time. For Act III, Yannick Leblanc developed a virtual reality experience—based on a neuroscientific experiment—that tricks participants’ brains into experiencing the point of view of a 12 inch tall doll.

2017 Awards

Total Points: 5

Merit

Credits

Design Firm

Unified Field, Interactive / New York

Production Company

Sunset - Set Design / New York
Scenic, Physical Fabrication / San Francisco
AV Integration / San Francisco
IT Support / San Francisco
PACE Art + Technology / Menlo Park
Todomundo!

Product Manager

Sherri Wasserman

Agency Producer

Marla Supnick
Eli Kuslansky

Cinematographer

Yannick Leblanc

Technical Producer

Jeff Miller
Zoltan DeWitt
Will Soley

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