The One Show
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Cryptaris
Agency McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York
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Category
Web / User Experience
Annual ID
OS_UX17004B
About the Work
To protect today’s America, the U.S. Army not only needs the most advanced technology, but people behind the technology that are capable of solving our nation’s greatest challenges. Our goal was to recruit the nation’s most innovative problem solvers. In this instance, we were seeking to recruit STEM candidates. We developed an online simulated mission so difficult that only 5% of users (the most elite STEM candidates) could complete all levels. The mission was designed in WebGL and integrated multiple Google technologies. To create the levels, we reached out to Army subject matter experts to ensure they reflected the real Army skills needed to carry out real Army missions. To date only .15% of users have been able to complete all seven levels -resulting in lots of user generated content and over 7,000 players visiting goarmy.com to learn more about STEM jobs available in the U.S. Army.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
McCann / New York
Digital Agency
MRM//McCann / New York
PR / Marketing Agency
Weber Shandwick / New York
Media Company
Universal McCann / New York
Art Director
John Keyser
Chief Creative Officer
Eric Silver
Sean Bryan
Thomas Murphy
Creative Director
Josh Grossberg
David Waraksa
Roberto Santellana
Executive Creative Director
Dan Donovan
Writer
Rob Sabalvaro
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