The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - UX / UI

Remumber

Agency FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam

Client Missing Children Europe
BACK TO RESULTS

Annual ID

OS_UX17006G

About the Work

Do you still remember your parents’ phone number? That’s because most adults didn’t have mobile phones when they grew up. Calling someone meant dialing the phone number time and time again until we knew it by heart. Unfortunately, children nowadays have smartphones, and don’t know their parents’ phone number by heart anymore. That’s because they just need to press a contact name to call someone. Because 1 in 5 children gets lost while on holidays, Missing Children Europe finds it crucial that children know their parents’ phone number by heart, even if they don’t have their own smartphone on them. The free ‘Remumber’ app changes a child’s smartphone passcode into the phone number of their parents. So instead of entering a random passcode dozens of times a day, they’re now practicing their parents’ phone number until it is engraved in their brains and in their fingers. Simple yet very effective.