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Category
Mobile / Utility
Annual ID
OS_UX17026M
About the Work
Concepción is the oldest town in Colombia, and Davivienda bank has the most modern way of payment in the country. So we decided to make Concepción learn how the DaviPlata app works and how can it help them in their daily life with a lifestyle without cash. This is how Concepción learned the most modern method of payment and demonstrated to Colombia that it is easier, safer and faster, and that if they could do it, why wouldn’t the rest of the country.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett Colombia / Bogotá
Production Company
Avenida Films / Bogotá
Machina Studio / Bogota
Chief Creative Officer
Fernando Bellotti
Mauricio Sarmiento
Creative Director
Daniel Payán
Luis Parra
Executive Creative Director
Diego Ortiz
Herberth Monterroso
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