The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - UX / UI

Project Bloks

Agency Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London

Client Google

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Category

Cross-Channel / Digital / Physical Cross-Channel

Annual ID

OS_UX17014B

About the Work

We set out to help kids develop computational thinking — a set of problem-solving skills learnt through coding, but applicable to a wide variety of disciplines. Research shows that kids naturally play and learn by using their hands. So when it comes to teaching kids how to code, tangible programming is very effective — it makes code physical, so they can play with it together. However, tangible programming products, to date, haven’t been simple to make — particularly creating their programming languages from scratch. In partnership with Stanford Professor Paulo Blikstein, we created an open platform designers, developers & researchers can use to build these products. It removes the technical barriers that get in their way, so they can focus their time and money on innovating and experimenting. As well as being open, it’s versatile & extensible, so they can create a wide array of experiences for kids to use.

2017 Awards

Total Points: 10

Bronze Pencil

Credits

Agency

Google Creative Lab / London

Design Firm

Ideo / Palo Alto, California

Production Company

OLogic Inc. / Sunnyvale, California
RRD Labs / London

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