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Category
Media Relations
Annual ID
OS_PR17002G
About the Work
War in Colombia has been going on since 1958, whith more than 6 million victims in the last 30 years, but 2016 should see a turning point as the country signs a historic peace agreement. To remind everyone that the future of our country in peace lies in education, we decided to create a unique symbol, turning an element of war into one of peace. The Bulletpen. We emptied the bullets of their gun powder, cleaned them, engraved them, filled them with ink and transformed them into the symbol of our message: “Bullets marked our past. Education will write our future” We offered it to journalists, writers and opinion leaders, so they start writing and drawing with the “Bulletpen” their own idea of a peaceful and educated Colombia. And then, everybody wrote with and about it.
2017 Awards
Total Points: 25
Gold Pencil
Credits
Agency
McCann Worldgroup / Bogotá
Design Firm
Reinhard Dienes Studio - Pablo Fog / Bogotá
PR / Marketing Agency
Corporativa / Bogotá
Production Company
Direktor Films / Bogota
Bogotá Post / Bogotá
Life Studio / Bogotá
Laika Studio / Bogota
Salvación / Bogotá
Art Director
Monica Beltran
Jose Rodriguez
Carlos Zarate
Chief Creative Officer
Samuel Estrada
Director
Andres Jimenez
Jaime Suarez
Executive Creative Director
Alejandro Bermudez
Juan Palma
Producer
Daniel Vergara
Creative Team
León Guzman
German Camelo
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