The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Media Relations
Annual ID
OS_PR17004B
About the Work
30% of mass killings, and 22% of school shootings in The United States, are inspired by previous gun related events. These tragic events are always covered by the media, who shine a spotlight on the killers, giving them the “15 minutes of fame” they seek. The Brady Campaign, America’s leading organization dedicated to the reduction of gun deaths, created a Google Chrome plug-in that completely removes the name, and images, of mass killers from the internet. It also replaces them with something that truly deserves our attention — the victims. In addition, the plug-in leads to a petition to stop media outlets from glorifying the killers. Within the first 24 hours, the campaign received over 831 million media impressions. The Brady Campaign also received over $3,500,000 in free media. The story was picked up by nearly every major media outlet in the United States—the exact organizations that our plug-in effected.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Ogilvy & Mather / Chicago
Chief Creative Officer
Joe Sciarrotta
Creative Director
Isaac Pagan
Michael Franklin
Executive Creative Director
David Hernandez
Liz Taylor
Producer
Caroline Helms
Related Awards
