The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Media Relations
Annual ID
OS_PR17033M
About the Work
Christmas is a Northern Hemisphere-dominated event, synonymous with frosty snowmen and frightful weather. Problem is, for the Southern Hemisphere, those things don’t represent Christmas at all. Down here, Christmas is in the middle of summer, not winter. But our warm and sunny festive identity is never represented. At a time of year where bigger brands with bigger budgets were perpetuating Christmas cliches, Air New Zealand wanted to build brand fame and foster pride amongst Kiwis, both at home and abroad. So we set out to give New Zealand a special gift – a chance to break with Northern traditions and embrace their very own Christmas identity - and put Air New Zealand at the heart of the holiday season in the process.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Host / Sydney
Art Director
Bob Mackintosh
Creative Director
Jon Austin
Executive Creative Director
Bob Mackintosh
Producer
Eleanor Rout
Writer
Jon Austin
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