The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Media Relations
Annual ID
OS_PR17032M
About the Work
Each year, 1.2 million dogs in the United States are killed while waiting to be adopted. As a longtime partner of the ASPCA—and the car company with the highest percentage of drivers who own dogs—Subaru decided to act. To encourage people to adopt dogs—the ultimate way to make any dog’s day—we invited dog lovers everywhere to create new and interesting ways to make their own dog’s day, and then share those with the world. We used PR, television, online films, and social media to spread the word and share the content. Millions of dog lovers participated, and just as many dogs had their unconditional love returned. But most importantly, the ASPCA saw an immediate, and dramatic, rise in adoptions.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Carmichael Lynch / Minneapolis
Production Company
Biscuit Filmworks / Santa Monica
Rock Paper Scissors / Los Angeles
Curtis Johnson / Minneapolis
Art Director
Brad Harrison
Chief Creative Officer
Marty Senn
Editor
Brad Baker
Executive Creative Director
Randy Hughes
Writer
Dean Buckhorn
Agency Producer
Joe Grundhoefer
Brynn Hausmann
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