The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Events & Experiential
Annual ID
OS_PR17039M
About the Work
This year on Black Friday, Subaru joined forces with REI to help shelter dogs and NYC dogs #OptOutside. Subaru dispatched a fleet of 30 custom vehicles to shuttle needy dogs out of their cages and off the concrete to spend a great day out in the great outdoors, ‹many for the first time ever. The event was held in the 5200-acre state park north of Manhattan. As part of the event, Subaru also encouraged dog owners everywhere to #OptOutside with their dogs on Black Friday, and made a donation to animal shelters for every photo they posted.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Carmichael Lynch / Minneapolis
PR / Marketing Agency
Subaru of America / Cherry Hill
Production Company
Ansira Engagement Marketing / New York
Jeremy Frechette Photography / New York
Ditch / Minneapolis
Art Director
Brad Harrison
Chief Creative Officer
Marty Senn
Editor
Brad Baker
Aaron Nelson
Executive Creative Director
Randy Hughes
Typographer
Andrew Wetzel
Writer
Dean Buckhorn
Agency Producer
Joe Grundhoefer
Zach Zutler
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