The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Community Building
Annual ID
OS_PR17059M
About the Work
Science tells us that taste and smell can trigger vivid memories. With this in mind, McCormick went on a holiday mission to connect families with their past by helping them rediscover lost recipes. Beloved family recipes are passed down through generations, and their flavors and aromas bring memories to life. For many families, however, these recipes get lost over time. Using the power of McCormick’s pure flavors and aromas (which have been around for 128 years), we were able to trigger holiday memories and make them real—by recreating cherished recipes that can be passed down for generations to come.
2017 Awards
Total Points: 5
Merit
Credits
Agency
R/GA / New York
Production Company
Gravy / Los Angeles
Creative Director
Troy Leyenaar
Daniel Prado
Designer
Allison Quick
Director
Trent Jaklitsch
Editor
John Gramaglia
Executive Creative Director
Taras Wayner
Chloe Gottlieb
Winston Thomas
Product Manager
Virginia Jordan
James Seidl
Chris Nelson
Mike Rochford
Agency Producer
Russell Parrish
Craig Goldstein
Christina Hemsworth
John Amato
Catherine Tirpak
Matt Van Dzura
Marc Calamia
Stephen Bernstein
Magdalena Wiater
Content Strategist
Jaime Klein Daley
Music / Sound
Pete Karam
Related Awards
