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2017 One Show - Public Relations

The Field Trip to Mars

Agency McCann / New York + Framestore / New York

Client Lockheed Martin
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Annual ID

OS_PR17064M

About the Work

These days, everyone is talking about space. Meanwhile, Lockheed Martin has been part of nearly every American mission to deep space. Even more, they’ve already built and tested the spaceship that will carry humanity to Mars for the first time. The mission is happening, soon. In fact, the first people to go to Mars are already in school today. So, to help inspire the generation that will actually go, we needed to make that mission feel real. VR was the best way to accomplish this. But traditional VR headsets isolate you and take you out of the moment. Instead, we turned a school bus into a single VR headset for an entire class of kids. When the bus moved, stopped or turned on Earth, the passengers experienced the same motion on Mars. We call it the first true group VR experience. And for those kids, it brought Mars to Earth.