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2017 One Show - Public Relations

Edible Six Pack Rings

Agency We Believers / New York

Client Saltwater Brewery
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Annual ID

OS_PR17019G

About the Work

We ideated, designed, prototyped and manufactured Edible Six Pack Rings. A six-pack packaging design made with materials that instead of killing animals are edible. By using byproducts of the beer brewing process such as barley and wheat, this edible packaging goes beyond recycling to achieve zero waste and zero harm to wildlife. This is the first ever 100% biodegradable, compostable and edible packaging implemented in the beer industry. After numerous design rounds, variations in raw material mix and stress tests, we used five 3D printer generated molds to manufacture our first batch of 500 Edible Six Pack Rings just as strong as the harmful plastic rings. We initiated manufacturing of our aluminum and inox steel machined mold to produce 400,000 Edible Six Pack Rings per month. Enough for current Saltwater Brewery demand. We're in the process of patenting and has the potential to save hundreds of thousands of marine lives.