The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Learn more about The One Show 2026

About

See the Jury

Jury Presidents

View Categories

Get Tickets

2017 One Show - Public Relations

#DiningForBrussels

Agency FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel

Client DE TIJD / L'ECHO
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

OS_PR17070M

About the Work

April 2016, Brussels was still recovering from the terrorist attacks of March 22nd. Tourists stayed away, and even Belgians avoided the infamous capital. The impact on Brussels’ restaurant industry was enormous. Belgian business newspapers, with headquarters based in Brussels, De Tijd & L’Echo decided to do something and launched the positive movement #DiningForBrussels. They called out to all Belgian people to come and dine in Brussels again and show their support. We made a twist on the #foodstagram: instead of photographing your mouth-watering food, we asked people to share pictures of empty plates, with a peace-symbol made from cutlery, which you had to share with #DiningForBrussels. The initiative got picked up by the entire country within hours. It was the start of many discussions and topics on opinion programs on both radio and television. Though it may seem a small gesture it helped to rebuild Brussels’ image nationally and abroad.