The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Public Relations

Meet Graham

Agency Clemenger BBDO / Melbourne

Client Transport Accident Commission (Victoria)

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Category

Integrated Campaign

Annual ID

OS_PR17025S

About the Work

In the face of a rising road toll, how do you make people stop and consider their own vulnerability? Part interactive sculpture, part educational tool, and a catalyst for a global conversation, Graham shows us how our bodies would need to change to survive a car crash. Using decades of road safety data and medical research a trauma surgeon, a road safety engineer and a renowned artist reimagined the human form to deliver evolution underpinned by evidence. Graham was then introduced to the world via PR, an interactive exhibition, website, film, social and outdoor. Within 24 hours he’d sparked a global road safety conversation as he was discussed, debated and memed. And in 2017, he’ll join the World Health Organisation as their international face of Road Safety to remind us all of our vulnerability on the road. By leveraging community partners this was achieved with a $0 media spend.

2017 Awards

Total Points: 15

Silver Pencil

Credits

Agency

Clemenger BBDO / Melbourne

Production Company

Flare Productions / Melbourne
Finish Productions / Melbourne

Art Director

George McQueen

Chief Creative Officer

James McGrath

Creative Director

Stephen de Wolf
Evan Roberts

Designer

Jessica Ramsey

Executive Creative Director

Ant Keogh

Photographer

Adrian Lander

Programmer

Sylvian Siamo

Writer

Tom McQueen

Agency Producer

Sonia von Bibra
Allan Ngo

Cinematographer

Drew Dunlop

Content Strategist

Matt Pearce

Music / Sound

Byron Scullin

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