The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Public Relations

Touchable Ink

Agency J. Walter Thompson / Bangkok + Verve Public Relations Consultancy / Bangkok

Client Thai Samsung Electronics / Thai Association of The Blind
BACK TO RESULTS

Annual ID

OS_PR17082M

About the Work

Nowadays, many different kinds of technology have been innovated to help blind people to visualize the world, from mobile app, virtual pencil, watch to glasses. However, these technologies have limitation to provide simple requirement they truly want – to be able to read by themselves with their fingers. Only basic device that allow them to do is the ‘braille embosser’ but it’s incredibly expensive and limited to access. Therefore, our challenge is to come up with “real innovation” solution that can commoditize the braille embosser so the blind people can simply afford and access to as much as possible. By turning the normal laser printer to be braille-embossed printer, this helps make the blind people be able to print braille documents by themselves and read at home with no limitation. To make this happen, Touchable Ink, the world-first printing ink invented exclusively for blind people is the game changer.