The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Websites
Annual ID
OS_IN18047M
About the Work
To promote the film, A Ghost Story, we created A Ghost Store; an online shop that offers musings on the infinite nature of time, and offers a one-size-fits-all product, and immortality. In the spirit of the film, visitors payed with time rather than money. To "pay", visitors entered an 8-minute experience that provides a glimpse into what the world looks like from under the sheet. We directed a special shoot in-house to get all product shots and custom social pieces. A banner campaign haunted people. A social campaign expanded on the ghost's voice and film's metaphysical themes. Press received gift cards containing promo codes redeemable for a sheet. There was also a pop-up shop in NYC that extended the site experience. In the end, thousands of people received sheets and transformed into the film's iconic ghost, expanding the reach of the film.
2018 Awards
Total Points: 2
Merit
Credits
Digital Agency
Watson Design Group, Inc. / Los Angeles
Production Company
A24 / New York
Chief Marketing Officer
Graham Retzik
Creative Director
Hleb Marholin
Zoe Beyer
Executive Creative Director
Fernando Ramirez
Producer
Greg Meltzer
Sofia Bonami
Programmer
Florian Morel
William Chen
Content Strategist
Arin Delaney
Creative Team
Ryan Shelton
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